“I can put you on top of search engines” – blah!

Who haven’t received emails (or spam) from people who tells you that they can put your website at the top of all the search engines. Oh, forgot, they also promise IMMEDIATELY! Interesting isn’t it? Last time I checked there is only one place at the top. So I guess it’s for one keyword? I hate to burst your bubble, but being on the first page doesn’t guarantee you any sales. Who cares if you are among the five top sites, if it doesn’t generate sales. That’s what you want right? Sales. So, what is more important than placement then? One word; conversion. How many visitors can you convert into a sale? That’s what’s important. I wonder if they can guarantee the conversion rate instead. Wouldn’t that be something? Well, if it sounds to good to be true it usually is, and there are no short cuts to converting visitors to actual sales. And it all starts with your website. Is it set up according to the right strategy and concept for you and your company? Or is it a template or a “design” site that just looks cool and is a waste of money? Think about it. How’s your website and how are you promoting it?

Tags: design, Marketing, Search Engine Optimization, SEO, website