Emergency Marketing

When your business is on its way to the ER, it’s time for some EM. There are two directions you can take the EM-bulance; one is the easier road towards existing customers, and the other direction towards new customers. The latter is much longer, but may be more profitable in the long term. So what kind of life support system do you hook up your business to? Well, it depends a little upon what kind of business you are, but since more and more consumers are making their decisions at home (up from 60% in the first quarter of 2008), we should take a close look at the web, e-blasts and direct marketing. A good media mix could do the trick if done right – in the right order and frequency. One thing is for sure, don’t wait until your company is unable to move before calling the EM specialists. Too many companies go under because they don’t know that there are actually people who can help out there. This is definitively not a time to NOT ask for directions. Where is your company heading?

Tags: creativity, design, direct marketing, email, Marketing, web, website, wollner