Are you standing in the dark, winking at women?

A business without advertising is like a man standing in the dark winking at a beautiful woman. He knows what he is doing, but no one else does. For some reason marketing is one of the first “expenses” people cut when times get tough. It should be the last. I see marketing as an investment, not an expense. I believe a lot of business owners and top level CEOs choose not to see the obvious. In marketing, advertising is just one of many elements. So how do you turn on the light to let people see what you are doing when your electricity bill is so high? Well, with some creative thinking and a dash of guerilla marketing, companies could easily extend their budgets and get a better Return On Investment. Here are three of several important keywords in my bag of tricks: “COMMUNICATE” – sounds obvious doesn’t it? However, good communication skills seem to be missing from a lot of companies. “FREQUENCY” – if you can’t afford those big ads, divide them into many smaller. It’s better to be in front of a target audience all the time than once in a while. “TEAM EFFORT” – I am not talking about people, but media channels and your marketing materials. Strengthen your message by “teaming up” your marketing efforts towards a common goal. Hint: your website will play a big role in this.

So, are you ready to turn on the light and let people see what you are doing, or are you waiting for women with flash lights to find you?